The fact I chose for this brief was that London has extremely narrow alleys. I connected this to the idea of narrowmindedness, and chose an alley to use as a metaphor for this. I chose Emerald Court, with the event being a QR code at the alley which you scan that uses AR to project statistics and the campaign onto the alley walls as you walk through it to mimic the feeling of being trapped in someone else's narrowmindedness.

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The rectangle in the designs represents the shape of Emerald Court and narrowmindedness, so all 'narrow' type is inside of it. The open minded parts of the campaign are outside of the rectangle and spaced apart.

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The campaign focuses on microaggressions in sexism and the importance of language when talking to women/femmes, hence the name: Sweat The Small Stuff.